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2009 Property Taz Appeal <br />Herberger's Department Store <br />West Acres Shopping Mall <br />Fargo, ND <br />The marketing objectives of the regional shopping center today results in a symbiotic <br />relationship between the developer and the anchor department stores. The anchor <br />department stores provide the name recognition to the consumer, e.g., Younkers, <br />Herberger's, Sears, J C Penney, Macy's, etc.., these department stores advertise heavily <br />in the local mazkets, lending both name and status recognition to the mall. They provide <br />the appearance of old-line stability to the marketing of the mall. Thus, the existence of <br />the anchor department store creates value to the developer, and to the very name of the <br />mall. By their ability to draw customers to the mall, and ultimately to the in-line spaces, <br />they create financial stability to the mall. In turn, the in-line tenants bring in additional <br />customers into the mall, and into the anchor department stores. Therefore the business <br />plan of a regional mall provides for an actively managed and self-contained, finite retail <br />shopping environment, which works sufficiently for both the anchor and the in-line <br />tenants in the mall. Anchor department stores have generally commanded a lower rental <br />rate than big box retailers as a result of this symbiotic relationship <br />Anchor department stores are a subset of a larger retail mazket for several reasons. <br />Traditionally, big box retailers and discount department stores are 50,000 to 120,000 <br />square feet in size. They are almost always one-story, stand alone structures or could be <br />attached to an open air shopping or strip center. Their land to building ratios is generally <br />higher, as much as 10: I . By contrast, an anchor department store is typically a two to <br />three story building with 100,000 to 300,000 squaze feet. They may or may not include a <br />parcel containing sufficient area to provide adequate pazking. If not, the mall site <br />generally contributes the parking area. They are usually located strategically on a larger <br />mall site to maximize the mall's layout and exposure to incoming traffic. <br />Due to the various dissimilarities between anchor department stores and big box retailers <br />they are two very distinct subsets of retail and subsequently rental activity. While they <br />compete with one another, the financial chazacteristics of each are distinctly different. <br />For example if a 30,000 square foot single story big box retailer has sales of $15MM of <br />goods per yeaz, its sales will average $500.00 per square foot. An anchor department <br />store with 100,000 square feet with equal sales will produce $150.00 per square foot. <br />Assuming both stores pay rent at 2.5% of sales the big box retailer would pay rent of <br />$12.50 per squaze foot while the department store would pay rent of $3.75 per square <br />foot. Therefore, physical and financial disparities alone would suggest that big box retail <br />store rents not be used to determine the rental rates for anchor department stores and vice <br />versa. <br />Market rent for anchor department stores is unique from other property types. The rent is <br />directly related to actual sales as well as a portion of fixed rent. Historical department <br />store data show a direct relationship of rent to sales. As gross sales increase on a per foot <br />basis rent increases as well, usually at a decreasing rate. <br />